Author Archives: Simon Sarji

A man sitting at a desk with a laptop, engaged in SaaS accounting.

The Ultimate Guide to SaaS Accounting: Revenue Recognition and Strategies for 2024

SaaS accounting refers to the specific accounting practices used by Software as a Service (SaaS) companies. Since SaaS runs via subscriptions and recurring revenues, the accounting differs from standard accounting designed for sales and purchases. This guide covers everything SaaS … Read More

A woman is standing next to a silver Audi SUV, oblivious to one of the biggest marketing fails in recent memory.

Uncovering the 8 Biggest Marketing Fails of All Time: Lessons Learned from Cringe-Worthy Campaigns

We all make mistakes, even multi-million dollar advertisers. Marketing campaigns fail to connect with audiences. Worse, they trigger a public backlash. This can be catastrophic for a brand. But, it’s important to remember: every big marketing failure is a chance … Read More

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