SaaS accounting refers to the specific accounting practices used by Software as a Service (SaaS) companies. Since SaaS runs via subscriptions and recurring revenues, the accounting differs from standard accounting designed for sales and purchases. This guide covers everything SaaS … Read More
Author Archives: Simon Sarji
Uncovering the 8 Biggest Marketing Fails of All Time: Lessons Learned from Cringe-Worthy Campaigns
We all make mistakes, even multi-million dollar advertisers. Marketing campaigns fail to connect with audiences. Worse, they trigger a public backlash. This can be catastrophic for a brand. But, it’s important to remember: every big marketing failure is a chance … Read More