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A Starbucks coffee cup in focus with a celebrity in the background holding a similar cup, showcasing one of the brand's endorsements.

The Impact of Celebrity Endorsements on Starbucks’ Marketing Strategy

The Social Proof Theory states that people mimic those they like and respect. One common example of social proof is celebrity endorsements. A celebrity partnering with a brand signals value to fans, making the product worth trying. Starbucks uses this … Read More

Danny DeVito smiling behind a large Subway sandwich, appearing pleased with the celebrity endorsement.

Inside Subway’s Celebrity Endorsement Deals: Subway Enlists Tom Brady And How Much Do They Pay?

Celebrity endorsements are powerful. Before looking at Subway’s deals, we must understand why companies like Subway invest so much in them. Celebrity endorsements are a proven marketing tactic that can help brands: Key Points When a celebrity endorses a product, … Read More

Woman holding a paper showing a five-star customer review rating for website testimonials.

The Ultimate Guide to Powerful Website Testimonials (With Examples)

I remember when I first started my business. I filled my website with glowing fake testimonials of my products and services. “World-class!” “Best-in-class!” “Unparalleled!” The marketing claims were endless. Then one day, a trusted mentor gave me a reality check. … Read More

Miniature figures standing on a puzzle with a missing piece, labeled "Typical Conversion Rate".

2024 E-commerce Typical Conversion Rate Benchmark by Industry and How to Improve Yours (Case Study)

I’m an e-commerce business owner. I know firsthand the value of conversion rates. They drive sales and growth. In this article, we’ll explore e-commerce typical conversion rates, focusing on how to increase your conversion rate. We’ll look at the average … Read More

Email Marketing Success on a notepad with glasses and a pen.

Boost Your Email Marketing Success: 12 Actionable Tips You Need to Know

I am a seasoned online marketer. I have seen the power of email marketing in driving business growth. Over 4 billion people use email worldwide. It’s one of the best channels for reaching your audience. However, many others are also … Read More

A smiling woman, embodying the Social Proof Theory, sits on a yoga mat taking a selfie at the gym, with a towel around her neck and a water bottle beside her.

Social Proof Theory: How Others Shape Our Decisions and Behaviors

Have you ever felt unsure about what to do in a new situation and looked around to see what others were doing? Maybe you went along with the crowd to avoid standing out. If so, you’ve experienced the psychological phenomenon … Read More

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