Author Archives: Clark Carlson

A person relaxes in a modern workspace, feet propped on the table, behind a laptop with an Apple logo. It seems like even in everyday settings, Apple's celebrity endorsements extend their iconic appeal.

Apple’s Celebrity Endorsements: A Quora-Qualified Look at Marketing Success

Apple has always known how to use celebrity endorsements well. Their “Think Different” ads showed Albert Einstein and Mahatma Gandhi. Later, ads with Dwayne ‘The Rock’ Johnson and Siri continued this trend. They show that Apple understands how to use … Read More

Office setting with multiple people working, focused on a monitor displaying "Brand Marketing Strategies" and a laptop mirroring the same. Desk with documents and a lamp in the foreground.

The New Brand Marketing Operating System: A Comprehensive Guide

Welcome to the New Era of Brand Marketing There’s been a lot of buzz about the return of “brand marketing” lately. But let me be clear. We’re not talking about the same old bag of tricks. It’s not about celebrity … Read More

Four people sitting on a couch holding social media symbols (@, hashtag, star, and share icon) while using smartphones and a tablet.

The 5 Keys to Crushing It on Social Media in 2024

Let’s face it – in 2024, if you’re not killing it on social media, you’re getting left in the dust by your competitors. Social platforms are no longer just for sharing memes and vacation pics. They’ve become powerful marketing channels. … Read More

An infographic featuring a woman drinking a Pepsi, with text "ETHOS - CREDIBILITY," "PATHOS - EMOTIONS," and "LOGOS - LOGIC," each accompanied by related icons of a trophy, heart, and brain. The image subtly underscores how celebrity endorsement is an effective strategy for building ethos.

Unlocking the Power of Persuasion: Ethos, Pathos, Logos, and Celebrity Endorsements

In the advertising world, getting people to do something is the top aim. Advertisers use different ways to make their target audience pay attention and then act. This could be buying something, trying a new service, or thinking in a … Read More

An illustration of an elderly black man dressed as Santa Claus, holding a bottle of Coca-Cola, with a sunset background for a Coca-Cola campaign.

Iconic Coca-Cola Campaigns: The Evolution of Coke Through TV Commercials

Coca-Cola is one of the most recognizable brands in the world. It has undoubtedly mastered the art of marketing. It started in an Atlanta pharmacy. Now, it is a global beverage giant. The company’s journey has been marked by a … Read More

Group of six celebrities in formal wear toasting with champagne glasses against a white background, smiling joyfully at the camera.

The Power of Celebrity Endorsement in 2023: How to Make It Work for Your Brand

Let’s be real – we’ve all bought something just because a famous person told us to, haven’t we? I’ll never forget being an impressionable 12-year-old. I begged my mom for the Heelys skate-shoes. They were very expensive. I saw the … Read More

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