Apple has always known how to use celebrity endorsements well. Their “Think Different” ads showed Albert Einstein and Mahatma Gandhi. Later, ads with Dwayne ‘The Rock’ Johnson and Siri continued this trend. They show that Apple understands how to use … Read More
Author Archives: Clark Carlson

The New Brand Marketing Operating System: A Comprehensive Guide
Welcome to the New Era of Brand Marketing There’s been a lot of buzz about the return of “brand marketing” lately. But let me be clear. We’re not talking about the same old bag of tricks. It’s not about celebrity … Read More

The 5 Keys to Crushing It on Social Media in 2024
Let’s face it – in 2024, if you’re not killing it on social media, you’re getting left in the dust by your competitors. Social platforms are no longer just for sharing memes and vacation pics. They’ve become powerful marketing channels. … Read More

Unlocking the Power of Persuasion: Ethos, Pathos, Logos, and Celebrity Endorsements
In the advertising world, getting people to do something is the top aim. Advertisers use different ways to make their target audience pay attention and then act. This could be buying something, trying a new service, or thinking in a … Read More

Iconic Coca-Cola Campaigns: The Evolution of Coke Through TV Commercials
Coca-Cola is one of the most recognizable brands in the world. It has undoubtedly mastered the art of marketing. It started in an Atlanta pharmacy. Now, it is a global beverage giant. The company’s journey has been marked by a … Read More

The Power of Celebrity Endorsement in 2023: How to Make It Work for Your Brand
Let’s be real – we’ve all bought something just because a famous person told us to, haven’t we? I’ll never forget being an impressionable 12-year-old. I begged my mom for the Heelys skate-shoes. They were very expensive. I saw the … Read More