Key Takeaways Social proof is evidence that other people trust and value your brand 92% of consumers read online reviews before making a purchase Six main types of social proof…
Gatorade has grown big in the sports drink world thanks to smart partnerships with top athletes. Serena Williams and Michael Jordan are two stars that have made Gatorade a symbol…
In 2022, New Balance made a big move in the sneaker world. They just signed a deal with Jack Harlow. He's a famous rapper. This deal is shaking up how…
In social media marketing, brands see the power of micro-influencers. They know these influencers boost engagement and authenticity. In 2023, a list of brands looking to work with small influencers is…
Apple has always known how to use celebrity endorsements well. Their "Think Different" ads showed Albert Einstein and Mahatma Gandhi. Later, ads with Dwayne 'The Rock' Johnson and Siri continued…
Welcome to the New Era of Brand Marketing There's been a lot of buzz about the return of "brand marketing" lately. But let me be clear. We're not talking about…