The Super Bowl is more than just a game. It’s a showcase for some of the most innovative marketing of the year. In 2024, Ben Affleck’s Dunkin’ ad set a new standard for a Super Bowl commercial, making it a … Read More
Author Archives: Maggie Espinoza
The Power Players: Meet the Power Of Influencers Driving Today’s Culture
The digital landscape is always changing. A new kind of cultural icons has emerged in it – the influencers. These modern tastemakers have unprecedented power. They shape trends and drive conversations across industries and communities. They cover fashion, beauty, tech, … Read More
The Ultimate List of Pepsi’s Most Iconic Celebrity Endorsements and Super Bowl Commercials
Pepsi is not just a soft drink; it’s a cultural phenomenon. For decades, Pepsi has used celebrity endorsements and the Super Bowl. They do this to captivate audiences. This has helped solidify its position as one of the world’s most … Read More
Top 10 Case Studies Examples in Social Proof Marketing
Social proof is the psychological concept that people look to others to guide their actions and decisions. In marketing, brands leverage various types of social proof as a form of influence and motivation. The right social proof content, implemented effectively, … Read More
Social Proof vs. Traditional Advertising
Today’s marketing landscape is full of businesses. They are always seeking new ways to get consumers’ attention and drive sales. Two strategies that have gained significant traction are social proof and traditional advertising. Traditional advertising has long been a staple in marketing campaigns. … Read More
The Power of Social Proof in Marketing: 10 Ways to Use It from Sprout Social
Social proof is a psychological phenomenon where people look to the actions of others to guide their behavior and decisions. Social proof hugely influences marketing and can be leveraged across campaigns to build trust and credibility and drive conversions. This … Read More
