Author Archives: Maggie Espinoza

A woman holding a clipboard in an office, interacting with potential customers.

Understanding Prospective Customers: Leads, Prospects, and Potential Customers Explained

Every business wants to attract customers who will keep coming back for more. But how do you find and nurture those coveted customers? The key is understanding leads, prospects, and potential customers. In this article, we’ll explore the differences between these three types … Read More

abm tools

The Ultimate Guide to Account-Based Marketing (ABM): Strategies, Tips, and Success Secrets

Welcome to the ultimate guide to account-based marketing (ABM). This marketing strategy, often called account-based marketing, has grown in popularity recently. Many organizations are adopting it as an effective tool to target and engage high-value accounts through digital marketing techniques. ABM is a targeted … Read More

A smartphone with a digital marketing app on it next to a keyboard.

Maximizing Your Customer Conversion Rate: Strategies for Sales Optimization

What is the Customer Conversion Rate? Your customer conversion rate is the percentage of your total visitors who take a desired action, such as purchasing or signing up for marketing emails. It represents the effectiveness of both your sales and … Read More

Pin It on Pinterest