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An infographic featuring a woman drinking a Pepsi, with text "ETHOS - CREDIBILITY," "PATHOS - EMOTIONS," and "LOGOS - LOGIC," each accompanied by related icons of a trophy, heart, and brain. The image subtly underscores how celebrity endorsement is an effective strategy for building ethos.

Unlocking the Power of Persuasion: Ethos, Pathos, Logos, and Celebrity Endorsements

In the advertising world, getting people to do something is the top aim. Advertisers use different ways to make their target audience pay attention and then act. This could be buying something, trying a new service, or thinking in a … Read More

Three men are pictured below a Dunkin' logo, with an iced coffee and a sprinkled donut to the right, highlighting what might be the latest in Dunkin' Donuts celebrity endorsements.

Ben Affleck’s Dunkin’ Super Bowl Ad: A Game-Changing Marketing Strategy for 2024

The Super Bowl is more than just a game. It’s a showcase for some of the most innovative marketing of the year. In 2024, Ben Affleck’s Dunkin’ ad set a new standard for a Super Bowl commercial, making it a … Read More

Four influencer adults standing in a line against a pink background, two men flanked by two women, with illustrated money flying around the head of one man, symbolizing the power of influencers.

The Power Players: Meet the Power Of Influencers Driving Today’s Culture

The digital landscape is always changing. A new kind of cultural icons has emerged in it – the influencers. These modern tastemakers have unprecedented power. They shape trends and drive conversations across industries and communities. They cover fashion, beauty, tech, … Read More

A frustrated woman in an apron covers her ears with her hands in front of a laptop, surrounded by clothing and boxes in a room, distressed by bad customer service.

Avoid These Mistakes! 10 Examples of Bad Customer Service and How to Turn a Negative Review Into a Positive Experience Using Templates

Avoid These Mistakes! 10 Examples of Bad Customer Service and How to Turn a Negative Review Into a Positive Experience Using Templates We all understand that providing a positive customer experience is essential for success. Even one negative review can … Read More

Two Kardashians dressed in sportswear beside a display of various Skechers shoes, highlighting their celebrity partnerships, against a backdrop with the Skechers logo.

Star Power: Unveiling Skechers’ Most Memorable Celebrity Partnerships

The shoe world lights up when Skechers pairs with big stars like Howie Long and Brooke Burke, the new face of Skechers, showcases the brand’s latest styles., the new face of Skechers. Celebrities like Snoop Dogg and Martha Stewart work … Read More

Three celebrity endorsement partnerships: Messi, soccer player, Beyoncé, and Jenna Ortega stand in front of an Adidas logo.

The Impact of Celebrity Endorsement Partnerships on Adidas’ Brand Success

In the competitive world of sportswear, standing out from the crowd is no easy feat. But for Adidas, one strategy has worked well. They leveraged the power of celebrity endorsements. It has mastered the art of aligning its brand with … Read More

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