Pepsi is not just a soft drink; it’s a cultural phenomenon. For decades, Pepsi has used celebrity endorsements and the Super Bowl. They do this to captivate audiences. This has helped solidify its position as one of the world’s most … Read More
Influencer Marketing
10 Celebrity Endorsements Gone Wrong: When Brand Endorsement Turns into Controversy
You’ve seen them everywhere. Celebrities shill for brands on TV, billboards, and social media. Businesses pay huge sums for famous faces to promote their products and services. They do this through endorsement deals. Why? Celebrities can endorse products very effectively. … Read More
Iconic Coca-Cola Campaigns: The Evolution of Coke Through TV Commercials
Coca-Cola is one of the most recognizable brands in the world. It has undoubtedly mastered the art of marketing. It started in an Atlanta pharmacy. Now, it is a global beverage giant. The company’s journey has been marked by a … Read More
The Power of Celebrity Endorsement in 2023: How to Make It Work for Your Brand
Let’s be real – we’ve all bought something just because a famous person told us to, haven’t we? I’ll never forget being an impressionable 12-year-old. I begged my mom for the Heelys skate-shoes. They were very expensive. I saw the … Read More
The Power of Celebrity Endorsement in Branding Strategy: Leveraging Celebrity Endorsers for Success
In today’s competitive market, brands seek ways to stand out and attract consumers. One powerful tool in the branding strategy toolkit is celebrity endorsement. Brands can use a popular celebrity to increase awareness, credibility, and sales. Social Proof Theory forms … Read More
The Impact of Celebrity Endorsements on Starbucks’ Marketing Strategy
The Social Proof Theory states that people mimic those they like and respect. One common example of social proof is celebrity endorsements. A celebrity partnering with a brand signals value to fans, making the product worth trying. Starbucks uses this … Read More
