Advertising Gone Wrong

We all make mistakes, even multi-million dollar advertisers. When marketing campaigns fail to resonate with audiences or…

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The Power of Personalization: Enhancing A/B Testing for Better Results

A/B testing, or split testing, is a powerful tool for optimizing website conversion rates. However, it’s…

Inside Subway’s Celebrity Endorsement Deals: Subway Enlists Tom Brady And How Much Do They Pay?

Celebrity endorsements are powerful. Before looking at Subway’s deals, we must understand why companies like…