Advertising Gone Wrong

We all make mistakes, even multi-million dollar advertisers. When marketing campaigns fail to resonate with audiences or…

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ABM Tactics for B2B Companies and Content Creators

Account-based marketing (ABM) is gaining popularity for B2B companies looking to maximize marketing success by…

Inside Subway’s Celebrity Endorsement Deals: Subway Enlists Tom Brady And How Much Do They Pay?

Celebrity endorsements are powerful. Before looking at Subway’s deals, we must understand why companies like…

Understanding the Power of Social Proof in Marketing and Psychology

What is Social Proof? Social proof is a psychological and social phenomenon where people copy…

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EDITOR 'S PICKS

10 Celebrity Endorsements Gone Wrong: When Brand Endorsement Turns into Controversy

You’ve seen them everywhere. Celebrities shill for brands on TV, billboards, and social media. Businesses…

Maximizing Engagement: The Power of Website Personalization and Web Personalization with Adobe

What is Website Personalization and Why it Matters Website personalization, or web personalization, is tailoring…