Author Archives: Clark Carlson

Four people sitting on a couch holding social media symbols (@, hashtag, star, and share icon) while using smartphones and a tablet.

The 5 Keys to Crushing It on Social Media in 2024

Let’s face it – in 2024, if you’re not killing it on social media, you’re getting left in the dust by your competitors. Social platforms are no longer just for sharing memes and vacation pics. They’ve become powerful marketing channels. … Read More

An infographic featuring a woman drinking a Pepsi, with text "ETHOS - CREDIBILITY," "PATHOS - EMOTIONS," and "LOGOS - LOGIC," each accompanied by related icons of a trophy, heart, and brain. The image subtly underscores how celebrity endorsement is an effective strategy for building ethos.

Unlocking the Power of Persuasion: Ethos, Pathos, Logos, and Celebrity Endorsements

In the advertising world, getting people to do something is the top aim. Advertisers use different ways to make their target audience pay attention and then act. This could be buying something, trying a new service, or thinking in a … Read More

An illustration of an elderly black man dressed as Santa Claus, holding a bottle of Coca-Cola, with a sunset background for a Coca-Cola campaign.

Iconic Coca-Cola Campaigns: The Evolution of Coke Through TV Commercials

Coca-Cola is one of the most recognizable brands in the world. It has undoubtedly mastered the art of marketing. It started in an Atlanta pharmacy. Now, it is a global beverage giant. The company’s journey has been marked by a … Read More

Group of six celebrities in formal wear toasting with champagne glasses against a white background, smiling joyfully at the camera.

The Power of Celebrity Endorsement in 2023: How to Make It Work for Your Brand

Let’s be real – we’ve all bought something just because a famous person told us to, haven’t we? I’ll never forget being an impressionable 12-year-old. I begged my mom for the Heelys skate-shoes. They were very expensive. I saw the … Read More

A person interacts with a futuristic transparent touchscreen displaying the best social proof engagement icons.

Ultimate Guide to Adding the Best Social Proof Tools to Your Website for Maximum Impact

Robert Cialdini’s theory on social proof states that people follow others’ actions. They’re influenced when they see many customers, subscribers, or followers. Social proof matters a lot in marketing. It effectively builds trust and credibility with your audience. Key Takeaways … Read More

A woman using a laptop with the word SaaS displayed on the screen.

SaaS Accounting Software: Unveiling the Best Tools for 2024

As we enter 2024, the SaaS accounting software landscape keeps evolving. It offers more special tools to meet the unique needs of SaaS businesses. They are becoming indispensable assets. There is an increasing focus on tax compliance and tailored functions. … Read More

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