Author Archives: Donna Lara

A person uses a smartphone displaying an email icon next to a white cup of coffee with a peach and white flower on the saucer, placed on a wooden surface, emphasizing how Email Marketing Works seamlessly even in everyday moments.

How Email Marketing Works Step By Step

Email marketing is a key tool in digital marketing. It lets you directly reach customers, build relationships, and boost sales. This guide will show you how to start with email marketing. If you’re new to digital marketing or want to … Read More

A woman smiling and holding a fork and knife while preparing to eat a meal in front of a smartphone on a tripod. A bowl of fruits and a glass of green juice are on the table.

10 Celebrity Food Endorsements That Revolutionized Marketing

Have you ever bought a product just because your favorite celebrity endorsed it? You’re not alone! Celebrity endorsements of food and drinks are a hugely effective marketing strategy. The right celebrity partner can revolutionize a brand’s image. They can drive … Read More

George Clooney stands in front of red shelves filled with bottles, next to an image of a Casamigos tequila bottle, shedding light on the power of celebrity endorsements on beverage brands.

The Influence of Celebrity Endorsements on Beverage Brands: A Look at the Rise of Celebrity-Backed Alcohol Brands

In recent years, the world of celebrity-backed alcohol brands has exploded. Countless A-listers have lent their star power and influence to various drinks. George Clooney’s Casamigos Tequila is wildly successful. Ryan Reynold’s Aviation Gin is also doing well. It seems … Read More

A football player in a blue helmet and black jersey with number 14, holds a football and points forward. Wilson branding and a USFL football are visible. Stadium lights and a foggy background.

The Evolution of Sports Marketing: Harnessing the Power of Digital Marketing in the Sports Industry

In sports, digital marketing is key. It’s had a crucial role. It’s transformed how sports organizations connect with fans and drive fan loyalty. They craft experiences that deeply resonate with fans. They use data to make smart choices and improve … Read More

People engaged at desks, wearing headsets and using laptops. One person, holding a pencil and appearing thoughtful, is likely considering customer service performance review phrases.

Top 25 Customer Service Performance Review Phrases and Examples for 2024

Reviewing employee performance is hard. This is especially true for customer-facing roles like customer service. You want to provide accurate and fair feedback that motivates improvement. Using clear, specific phrases focused on observable behaviors is key. Key Takeaways The best … Read More

Dale Earnhardt Jr. in a racing suit holds a green beverage bottle and smiles energetically, with a NASCAR racing car in the background on a track, embodying the spirit of celebrity endorsements.

Celebrity NASCAR Drivers and Their Lucrative Endorsement Deals

Few sports can match NASCAR for lucrative celebrity endorsements. The world of motorsports has a rabid fanbase. They idolize its star drivers, highly sought-after pitchmen for major brands. They have cashed in on their fame behind the wheel. They’ve done … Read More

Pin It on Pinterest