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Influencer Marketing

Apple’s Celebrity Endorsements: A Quora-Qualified Look at Marketing Success

Posted by Clark Carlson on March 13, 2024 | Featured | No Comments

Apple has always known how to use celebrity endorsements well. Their “Think Different” ads showed Albert Einstein and Mahatma Gandhi. Later, ads with Dwayne ‘The Rock’ Johnson and Siri continued this trend. They show that Apple understands how to use … Read More

The New Brand Marketing Operating System: A Comprehensive Guide

Posted by Clark Carlson on March 9, 2024 | Featured | No Comments

Welcome to the New Era of Brand Marketing There’s been a lot of buzz about the return of “brand marketing” lately. But let me be clear. We’re not talking about the same old bag of tricks. It’s not about celebrity … Read More

A joyful woman laughing, wearing a white off-the-shoulder top, with a bustling cultural street market scene in the background.

The Magical World of Cultural Marketing: A Friendly Guide

Posted by Sasha Patil on March 6, 2024 | Featured | No Comments

Hey there, my friend! Are you ready to dive into the fascinating world of cultural marketing? Buckle up. We’re about to start a journey. It will show you the incredible power of adapting your brand to different cultures. Let me … Read More

Two crushed Bud Light beer cans sit on a surface with a colorful bokeh background of blurred lights, reminiscent of the vibrant scenes seen in Budweiser's celebrity endorsements.

Bud Light’s Star-Studded Strategy: Celebrity Endorsement Campaign by Anheuser-Busch

Posted by Simon Sarji on February 21, 2024 | Featured | No Comments

Anheuser-Busch, Bud Light’s owner, just launched a big campaign with top stars. This campaign aims to make Bud Light stand out again. It uses well-known faces from movies, sports, and music to reach out to everyone. Key Takeaways The Rise … Read More

An infographic featuring a woman drinking a Pepsi, with text "ETHOS - CREDIBILITY," "PATHOS - EMOTIONS," and "LOGOS - LOGIC," each accompanied by related icons of a trophy, heart, and brain. The image subtly underscores how celebrity endorsement is an effective strategy for building ethos.

Unlocking the Power of Persuasion: Ethos, Pathos, Logos, and Celebrity Endorsements

Posted by Clark Carlson on February 14, 2024 | Featured | No Comments

In the advertising world, getting people to do something is the top aim. Advertisers use different ways to make their target audience pay attention and then act. This could be buying something, trying a new service, or thinking in a … Read More

Ben Affleck’s Dunkin’ Super Bowl Ad: A Game-Changing Marketing Strategy for 2024

Posted by Maggie Espinoza on February 10, 2024 | Featured | No Comments

The Super Bowl is more than just a game. It’s a showcase for some of the most innovative marketing of the year. In 2024, Ben Affleck’s Dunkin’ ad set a new standard for a Super Bowl commercial, making it a … Read More

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