Celebrity endorsements are powerful. Before looking at Subway's deals, we must understand why companies like Subway invest so much in them. Celebrity endorsements are a proven marketing tactic that can…
I remember when I first started my business. I filled my website with glowing fake testimonials of my products and services. "World-class!" "Best-in-class!" "Unparalleled!" The marketing claims were endless. Then…
I'm an e-commerce business owner. I know firsthand the value of conversion rates. They drive sales and growth. In this article, we'll explore e-commerce typical conversion rates, focusing on how…
I am a seasoned online marketer. I have seen the power of email marketing in driving business growth. Over 4 billion people use email worldwide. It's one of the best…
Have you ever felt unsure about what to do in a new situation and looked around to see what others were doing? Maybe you went along with the crowd to…
What is Social Proof and Why it Matters Social proof refers to the psychological and social phenomenon where people look to the behavior of others to guide their actions and…